The world is awash with writers, fitness trainers, dog walkers, chefs and book bloggers. And around each of them is a web of service providers, sales channels and even sometimes paying customers. As a début author (#The Draftsman) I am totally drowned in an ocean of other writers and overwhelmed by the expectations of what one must do to stand out and build a following in the wild, wild world of XXX where XXX means whatever you want. It doesn’t seem to have much to do with the work, the actual book, but everything to do with how skilled you are at managing the online channels, from Amazon to Wattpad (don’t ask). And I am absolutely crap at it. I don’t want a relationship with algorithms or the XXX anons.