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The Tunbridge Wells Literary Festival 2024

Laurel Lindström Leave a comment

The Tunbridge Wells Literary Festival is coming up. It’s only the third year running for this event, but #twLitFest has some impressive headliners: Michael Ball, Michael Palin and others not called Michael. The programme is organised by genre with sessions at various venues in Tunbridge Wells, from the 9th to the 12th May, 2024. Organisers expect to welcome more than the 5,000 visitors who came last year.

Literary festivals are supposed to be a bookish version of a musical festival, but they are not quite the same. There’s much less mud involved and at a music festival it’s more likely that most people have already shelled out for the work of the performers. A music festival is more like a two way thank you: thanks for buying my records, thanks for making those records. It’s a celebration of an intimate and shared relationship, whereas a literary festival is primarily about promoting books and networking. A literary festival puts authors in front of readers in the hope that they will buy, so the focus is squarely on the authors. But a literary festival should be as much about readers, because readers are the market and they are increasingly oversupplied.

Let’s not forget that everything to do with publishing, music or books, is a business. Whether it’s books, magazines, newspapers or albums, the bottom line is money: money funds production, marketing and distribution. With books the route to the money can be especially slow and meandering; the connecting lines are convoluted and often quite entangled. There are many interests involved and many slow processes from the authors and writing, to agents and editors, proof readers and publishers, designers, production, marketing people and publicists. All these interests should get as involved in literary festivals as they possibly can, because this is where readers rove about and the readers are the ones who part with their cash for the books they want.

Authors take part in a literary festival to get exposure, to entertain and to sell. Exposure helps sales of current titles and smooths the route into the charts for upcoming titles. This is part of what the celeb lit culture is all about. Each showcase is an investment for the next book, reducing risks associated with the author and their work. In this context, a famous children’s author can do a completely irrelevant and random stand-up routine, knowing it will give a boost to sales of an upcoming, as yet unwritten, memoir or gothic novel. 

The literary festival model could be about more than celeb profiles, like taking risks with new writing, like engaging readers more actively. Why not throw in moderated panel discussions about things readers care about: new authors, reviews, book lengths, demographics. Live debates would be a good addition, with big names getting involved rather than just passing through. A celebration of story telling, imagination and points of view from the ordinary to the outrageous, encourages readers to get involved. All of this involves risk.

Risk is fundamental to any business investment but the book business is pretty risk averse, whether it is into new authors or even coming to events like the Tunbridge Wells Literary Festival. The days when publishers took risks are long gone. Most of them sit behind layers of corporate interests far from the places where readers roam. Getting up close and personal with readers at a regional literary festival might make an interesting change for them. And a little more risk from publishers might make for a more interesting book business for everyone else. 

Keeping the passion alive?

Laurel Lindström Leave a comment

Whether you’re a writer or not, sometimes doing the same old same old day after day can get a little dreary, tedious even. And you find the contact problem gets harder and harder to solve. Much as you want to, you just can’t seem to keep your bottom in contact with the chair or your fingers in contact with the keyboard.

Any excuse will do: answering emails even the really uninteresting ones, checking to see if the postman’s been, having yet another cup of tea and having to go to the loo even more often. Doing the laundrey. You start to wonder if you should rearrange your knicker drawer, or straighten your speaker wires, maybe colour code the food in your freezer. In extreme cases, even the hoovering is irresistable. And the contact problem isn’t just about making contact with the chair. How often have you decided that your keyboard, screen and mouse need a thorough clean or at least a good scrape around with your fingernail or the scissors? Anything but look at the screen and keeping your fingertips in touch. But the contact problem must be brutally addressed, otherwise your chosen profession becomes a hobby. Don’t use excuses of any description, especially not that you have writer’s block. Sit down and get on with it, even if it’s just a limerick or a haikuor a comment on someone else’s bookish blog.

As you sink reluctantly into place, cracking your knuckles, fiddling with mouse and screen angle, it might help to remember that writing is like any passion. What keeps it alive is doing it over and over again because you love it, even if you might occasionally forget that you love it. Like sex it can get better every time, but not necessarily always, every time. You know from experience that there will be lows and highs, and even just middlings. But you never know which it will be so you keep at it. You hope and know that this is something you have to do, because without it you’ll turn into a neurotic and potentially violent mess. Remember that you learn from every encounter, whether it is with a lover, a favourite walk, or a book, or your work. Doing it is the point, and avoiding it will make you miserable.

This is definitely not a good way to solve the contact problem. No matter how much you love your shoes, keep them and your feet underneath the desk and get on with your work.

It’s as true for readers as well as writers. They and we want to keep on reading and writing because we are all constantly looking for connections, big or small, intense or feeble. We write to express something we don’t necessarily understand, because it takes a reader to give the work meaning. Otherwise it’s just hollow words on a page, a bunch of random shapes and glyphs. I have spent pretty much my entire career selling words and continue to do so, but not every one of those years of articles or projects has been an unmitigated thrill. Many times I still sit down and stare blank and empty at the page or screen. I watch the clock out of the corner of my eye. I see it tick away the moments as a deadline slowly rises dark and gloomy into unwelcome view.

For writers there is no other choice, but to ignore the gloom and distractions and to keep on writing. It’s the only thing to ease back into place the wayward screw that’s floating loose somewhere deep inside our heads. We keep on writing because without it, the world makes no sense. We must exercise that passion, intense, fleeting, irrational, wild or even crazy as it seems. Passion is about what we cannot rationalise. It’s about the intangible, the indescribable and momentarily knowable, about stimulation and response. Its fleeting nature keeps us coming back for more, like gin and chocolate and all those other marvellous intoxicants that lead us elsewhere from ourselves.

Social media is one such intoxicant. It’s one of the best ways to overcome the contact problem, but it is also corrosive, distractive. It eats away at time and motivation and the depth or durability of its merits are questionable. It strokes our vanity (all is vanity), encourages our voyeuristic tendencies. At its best it’s a tool for finding writers to share with or for growing our readerships. But mostly it’s time-wasting noise. For the rare few to have found a place amongst the noise, that place provides comfort, reassurance that someone hears you, is listening. They may even respond with something sensible beyond the expectation of a response in turn. That might be why whole days can go by with the contact problem solved, and not a word written other than social media monitoring and replies. Overcoming that rather different contact problem is much harder.