Whether you’re a writer or not, sometimes doing the same old same old day after day can get a little dreary, tedious even. And you find the contact problem gets harder and harder to solve. Much as you want to, you just can’t seem to keep your bottom in contact with the chair or your fingers in contact with the keyboard.

Any excuse will do: answering emails even the really uninteresting ones, checking to see if the postman’s been, having yet another cup of tea and having to go to the loo even more often. Doing the laundrey. You start to wonder if you should rearrange your knicker drawer, or straighten your speaker wires, maybe colour code the food in your freezer. In extreme cases, even the hoovering is irresistable. And the contact problem isn’t just about making contact with the chair. How often have you decided that your keyboard, screen and mouse need a thorough clean or at least a good scrape around with your fingernail or the scissors? Anything but look at the screen and keeping your fingertips in touch. But the contact problem must be brutally addressed, otherwise your chosen profession becomes a hobby. Don’t use excuses of any description, especially not that you have writer’s block. Sit down and get on with it, even if it’s just a limerick or a haikuor a comment on someone else’s bookish blog.

As you sink reluctantly into place, cracking your knuckles, fiddling with mouse and screen angle, it might help to remember that writing is like any passion. What keeps it alive is doing it over and over again because you love it, even if you might occasionally forget that you love it. Like sex it can get better every time, but not necessarily always, every time. You know from experience that there will be lows and highs, and even just middlings. But you never know which it will be so you keep at it. You hope and know that this is something you have to do, because without it you’ll turn into a neurotic and potentially violent mess. Remember that you learn from every encounter, whether it is with a lover, a favourite walk, or a book, or your work. Doing it is the point, and avoiding it will make you miserable.

This is definitely not a good way to solve the contact problem. No matter how much you love your shoes, keep them and your feet underneath the desk and get on with your work.

It’s as true for readers as well as writers. They and we want to keep on reading and writing because we are all constantly looking for connections, big or small, intense or feeble. We write to express something we don’t necessarily understand, because it takes a reader to give the work meaning. Otherwise it’s just hollow words on a page, a bunch of random shapes and glyphs. I have spent pretty much my entire career selling words and continue to do so, but not every one of those years of articles or projects has been an unmitigated thrill. Many times I still sit down and stare blank and empty at the page or screen. I watch the clock out of the corner of my eye. I see it tick away the moments as a deadline slowly rises dark and gloomy into unwelcome view.

For writers there is no other choice, but to ignore the gloom and distractions and to keep on writing. It’s the only thing to ease back into place the wayward screw that’s floating loose somewhere deep inside our heads. We keep on writing because without it, the world makes no sense. We must exercise that passion, intense, fleeting, irrational, wild or even crazy as it seems. Passion is about what we cannot rationalise. It’s about the intangible, the indescribable and momentarily knowable, about stimulation and response. Its fleeting nature keeps us coming back for more, like gin and chocolate and all those other marvellous intoxicants that lead us elsewhere from ourselves.

Social media is one such intoxicant. It’s one of the best ways to overcome the contact problem, but it is also corrosive, distractive. It eats away at time and motivation and the depth or durability of its merits are questionable. It strokes our vanity (all is vanity), encourages our voyeuristic tendencies. At its best it’s a tool for finding writers to share with or for growing our readerships. But mostly it’s time-wasting noise. For the rare few to have found a place amongst the noise, that place provides comfort, reassurance that someone hears you, is listening. They may even respond with something sensible beyond the expectation of a response in turn. That might be why whole days can go by with the contact problem solved, and not a word written other than social media monitoring and replies. Overcoming that rather different contact problem is much harder.